Coverage that supports the position you are building.

PR builds third-party credibility that ads can't buy — a journalist or analyst vouching for you carries more weight with investors, customers, and future hires than anything you say about yourself. It's often the fastest way to establish category authority before a competitor claims it.

A first pitch cycle typically lands initial coverage within four to eight weeks of a locked narrative and media list. Bigger placements — national outlets, feature profiles — usually take longer since they run on the journalist's editorial calendar, not ours.

Paid media guarantees placement because you're buying the space; PR earns it by convincing an independent journalist your story is worth covering, which means no guaranteed timeline but far more credibility with the reader. Most companies run both, with PR building trust and paid media driving volume.

We build the announcement narrative and embargoed press kit ahead of close, line up exclusive or tiered outreach to relevant reporters and investor-focused outlets, and coordinate timing with your lead investor's own comms. The goal is coverage that lands the day the round is public, not a scramble afterward.

We track placements earned, outlet tier and reach, referral traffic and branded search lift after coverage runs, and downstream signals like inbound investor or candidate interest. Coverage volume alone isn't the goal — we weight it against whether it's moving the metrics that matter to you.

We maintain active relationships across startup, tech, and vertical trade press in the US, UK, and Australia, and we research and build outlet-specific lists for every new engagement. A cold pitch to the right reporter still beats a warm one to the wrong beat.

Engagements are typically scoped as a monthly retainer covering strategy, outreach, and reporting, or as a fixed-fee sprint around a specific moment like a funding announcement or launch. We'll size it against your goals and stage on a scoping call rather than quote a flat rate here.

An in-house hire makes sense once PR needs are constant and predictable; before that, an agency gives you existing journalist relationships and a full team — strategy, writing, outreach — without the cost of building it from scratch. Many clients start with us and bring PR in-house later as they scale.

Yes — that's a core part of the offering. We identify the angles your founder is genuinely credible on, then pursue bylined articles, podcast guest slots, and speaking opportunities alongside straight news pitching.

We help you prepare a factual, on-record response quickly, coordinate with legal or leadership where needed, and manage the reporter relationship so the story runs with your side included. Fast, honest response almost always beats silence or delay.

It helps a lot — a clean one-pager with your story, founder bios, product facts, and approved imagery lets a journalist move fast once they're interested. We build this as part of the initial engagement if you don't already have one.

Absolutely — candidates research a company's press footprint before joining, especially at the senior level, and visible coverage of funding, product wins, or founder credibility is a real signal in a competitive hiring market. It's often an underused benefit of a strong PR program.

We work all three markets since that's where our client base sits, and we tailor outreach to each region's outlets and press conventions rather than running one generic list everywhere. A UK fintech launch and a US funding round get genuinely different media strategies.

A standalone PR firm hands you coverage and leaves the rest to you; Motion 8 sits PR alongside the marketing, brand, and web work already turning that coverage into traffic and pipeline. You get one team that understands the full picture instead of coordinating vendors yourself.

Book a scoping call and we'll walk through your story, timeline, and any near-term moments like a raise or launch worth building around. From there we'll propose a narrative direction and engagement structure within 24 hours.