Spend measured against pipeline, not platform ROAS.

It depends on where your buyers already are: Google for high-intent, ready-to-buy search demand; Meta and TikTok for broader awareness and retargeting at lower cost; LinkedIn for account-based B2B outreach. We usually start with one or two channels backed by real signal, then expand once we can prove CAC on the first.

We typically see meaningful signal starting around $5-10k/month in ad spend, though the right floor depends on your deal size and sales cycle. Below that, spend is often too thin to reach statistical confidence, and we'll tell you honestly if that's where you are.

Ad spend runs directly through your own platform accounts, billed to you by Google, Meta, LinkedIn, or TikTok — not marked up or routed through us. Our fee covers strategy, execution, and optimization, so you always see exactly what the platforms are charging.

Early signal on cost-per-click and cost-per-lead usually shows within 2-3 weeks of launch. Reliable pipeline and CAC numbers take longer — typically 6-8 weeks — since we need enough volume to move past early noise before making real optimization calls.

That's usually a sign the agency was optimizing for the metrics they could control — clicks, impressions, CTR — instead of what closes deals. We tie every campaign to CRM stages and revenue from day one, so the report you see is the same one that matters to your board.

Our primary scoreboard is qualified pipeline generated and cost per qualified opportunity, pulled straight from your CRM. Clicks, impressions, and CTR still get tracked as diagnostic signals, but they're never the number we report as success.

We set up multi-touch attribution across your ad platforms and CRM so we can see the full path a buyer takes, not just the last click before conversion. That's what lets us credit awareness channels fairly instead of over-crediting whichever channel happens to close.

Yes — we integrate with HubSpot, Salesforce, and most common CRM and analytics tools rather than asking you to migrate. If tracking is already broken or incomplete, we'll fix the plumbing before we launch spend on top of it.

Usually not from day one — spreading a limited budget across four platforms just dilutes the signal on every one of them. We start with the one or two channels most likely to fit your buyer and budget, then add channels as spend and confidence grow.

Budget follows cost per qualified opportunity, reviewed weekly against your CRM data. Whichever platform and campaign is producing pipeline most efficiently gets more spend; anything underperforming gets cut or reworked before it drains more budget.

Often yes, if your deal size supports it — LinkedIn's targeting by title, company, and seniority can outweigh the higher click cost for enterprise or ABM motions. For lower deal sizes we'll usually test cheaper channels first and only bring LinkedIn in once the economics clearly work.

We look for consistent cost-per-opportunity across enough volume to trust the pattern, not one good week. Once that holds, we scale budget in measured steps and watch for efficiency drop-off, rather than doubling spend overnight and hoping the numbers hold.

Platforms often need to re-learn delivery when spend jumps sharply, which can temporarily push cost per result up. We pace budget increases in stages precisely to avoid that dip, protecting the CAC you've already proven out.

We sit close to your revenue data instead of reporting from inside the ad platform alone, and our team builds the landing pages and tracking too — so there's no handoff gap between the ad, the page it lands on, and the number that shows up in your CRM.

Book a scoping call and we'll audit your current spend, tracking, and CRM setup within 24 hours. From there we'll propose a channel mix, target CAC, and launch timeline before any budget moves.